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and solve the game
in digital
and solve the game
in digital
In January 2022 a joint project of the Liga Stavok and their partner FC Monaco was launched — a competition for the best amateur goal, the winner of which went to visit the football club.
To participate in the contest, any person from Russia can post his beautiful goal with the hashtag #MonacoLigaStavok in his personal profile in social media.
Monaco players Golovin, Fabregas, Fofana and Matazo commented on the top 10 goals, and had chosen the winner.
To participate in the contest, any person from Russia can post his beautiful goal with the hashtag #MonacoLigaStavok in his personal profile in social media.
Monaco players Golovin, Fabregas, Fofana and Matazo commented on the top 10 goals, and had chosen the winner.
Monaco Tour
It was important for us to launch a bright digital activation in order to announce the partnership of brands, increase brand awareness and loyalty of the male audience aged 18 to 30 years.
Interim results:
And the winner of the competition went to the Monaco home match against Brest on May 14. The release of a film about this trip is coming soon!
Interim results:
- Project reach is more than 1.5 million views
- More than 500 participants who posted videos and created UGC content
- More than 50 publications in leading sports media
And the winner of the competition went to the Monaco home match against Brest on May 14. The release of a film about this trip is coming soon!
The promo
The players of Monaco commented on the 10 best goals of the competition
The winner of the #MonacoLigaStavok contest Kirill Grishnov at the club's home match
OTHER projects