To mark the tenth anniversary of the partnership between the Liga Stavok and the RPL, we launched a large-scale vote for fans — the «Goal of the Decade of the RPL».
This is a lot of work, within which we have selected more than 250 goals over the past 10 years, divided them into categories and launched weekly voting from December 2020 to May 2021. The top 5 goals went to the final according to fans and experts.
Despite the fact that the project had many restrictions (clubs and football players simply couldn’t make voting reposts to their media, because they have existing contracts with other bookmakers), the project blew up social media and exceeded all our expectations.
We made our audience a part of the project — subscribers voted, made reposts, chose the best of the best. Therefore, brand loyalty and brand awareness have grown exponentially.