We create
and solve the game
in digital
and solve the game
in digital
How to involve more people in sponsored content and capture their attention for 3-4 minutes? With the help of gamification!
In May 2021, together with the Betting League, the Russian Hockey Federation and the IIHF, we implemented a unique project for Russian sports — an interactive quest-series. Fans could help the national team, win cool prizes, get bonuses from the Liga Stavok and get charged with bright emotions!
We have come up with 4 quests for stories, based on cult films: «Brother», «Matrix», «Back to the Future» and the horror movie «Friday the 13th».
In May 2021, together with the Betting League, the Russian Hockey Federation and the IIHF, we implemented a unique project for Russian sports — an interactive quest-series. Fans could help the national team, win cool prizes, get bonuses from the Liga Stavok and get charged with bright emotions!
We have come up with 4 quests for stories, based on cult films: «Brother», «Matrix», «Back to the Future» and the horror movie «Friday the 13th».
DIGITAL SERIES AT THE HOCKEY WORLD CHAMPIONSHIP
The project turned out to be unique: no one has ever implemented such mechanics in our sport and world hockey. And with this case, we have united the entire hockey ecosystem of the Liga Stavok: FHR, IIHF, Kovalchuk, hockey blogger Cherkasov.
All quests are available and you can search it:
Brother — @nachat_quest_brat
Back to the Future — @nachat_quest_nazad_vproshloe
Friday the 13th — @quest_uzhasy_nachat
Matrix — @quest_matrix_start
OTHER projects