Let's talk about the experience of working with the largest sports brand – the Russian Premier League.

As part of the cooperation between the «Liga Stavok» and the RPL, we are faced with certain nuances. For example, we cannot use videos of the current season and all League clubs have valid contracts with rival bookmakers.

However, this does not prevent us from performing KPI.

RPL x Liga Stavok

In the 20/21 season, as part of the contract, we made more than 250 posts for joint mechanics and introduced more than 20 creative headings. And also launched a couple of special projects: «Goal of the decade of RPL», stream-viewing of the top match with Svetlakov and Schatz and etc.

Despite the peculiarities of the work, we managed to achieve great results:

• The reach increased in 5 times

• The number of subscribers has increased by almost 50%

• ER doubled, and reactions increased by 20.

• The client's business indicators also increased: for example, the turnover growth at RPL was 27%

OTHER projects