We create
and solve the game
in digital
and solve the game
in digital
In February 2022, «Liga Stavok» launched a contest in support of the Russian national hockey team at the Olympics. The mechanics, production and promotion were invented and implemented by us.
Challenge
in support of the Russian national hockey team
To take part in the contest, anyone from Russia could post a video with the «Liga Stavok» mask, tag the bookmaker's account and compete for cool prizes — merch with autographs of the national team players, Yandex.Station and 100 000 freebets.
As a result, in 2 weeks we received:
- 2K mask uses in shooting
- More than 30 publications in the media, large hockey communities and bloggers/ambassadors
- Total reach — 800K views
Promo:
OTHER projects