At the start of the 20/21 season, it was important for us to promote the #LokomotivZenit match and reveal the partnership of the «Liga Stavok» and the Premier League to a new audience.
We managed to invite two star fans of the clubs and arrange a stream viewing of the match with them.
Sergey Svetlakov (Loko fan) and Mikhail Schatz (Zenit fan) we watched the match live, answered subscribers' questions and just shared our emotions.
STREAM WITH CELEBRITIES
As the result, we received the following figures:
• Project reach is 900K and more than 200K views • More than 5000 interactions
• About 20 placements in the accounts of bloggers and partners and more than 30 publications in the media